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Hello,

I'm Aïda ML.

In love with branding, photography, music, discovery and media, I use this space to share some of the thing I work on, some of the things I fell for and things that caught my attention. Professionally, I’ve been working in the Public Relations and Social Media fields for over 5 years. My skills include media relations, events production, social media strategy, content production and I am familiar with basic coding, CRM, analytics, graphic design and research.

Feel free to reach out for more information.

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Hiked the Canadian Rockies after a landslide.

Swam in a Cenote in Chichen Itzá.

Jumped off a cliff in Negril.

Saw fireflies at night in El Yunque.

Hiked to a natural hot spring in Guadalupe.

Met a man living in a van on the beach in Vieques.

Had a conversation about neocolonialism with a Cuban revolution veteran.

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Take Care

Every once in a while you'll hear some words that will comfort you in the idea that you're doing the right things & going in the right direction. 

After a last minute decision to make my way to Toronto for All Star Weekend I logged onto Twitter to find out that Bryan Espiritu (founder of LegendsLeague) and Ronnie Fieg (founder of KITH) were going to give a talk on entrepreneurship that weekend. 



I've been following both Espiritu and Fieg for a couple of years and their moves are nothing short of inspiring so I - obviously - signed up to attend the Shopify-powered event. 

At the hour long conversation, they discussed the importance of doing what your gut tell you is right, never compromising your vision and being committed to your goal. They also touched on the subject of surrounding yourself with a team that you feel will grow with you, help you grow and will be as committed to the vision as you are. In the words of Fieg, "you get to a certain point and from there you are only going to get as far as your team can get you". 

This was honestly one of these moment where every word resonates because they are saying what you think but can't find a way to phrase properly. It left me inspired and ready to get to work on a project me and a friend have been plotting on for a little while. You need to find time for the things that you want to make happen and if need be, be a boring friend from time. 

I'm hoping that a video becomes available soon so I can update the post with it and the many gems they shared. 

CHANEL SHOPPING CENTER

"The medium is the message" - Marshall McLuhan


For the presentation of the F/W 2014-15, Stefan Lubrina - who has worked as a metteur en scène for Chanel for the past 20 years - recreated an entire supermarket in le Grand Palais called CHANEL SHOPPING CENTER.
The quote up there is a flashback from my communication classes that came to me as soon as I saw it.


The effort and attention to detail that went into setting up this very special runway is mind blowing (which is why this article is photo-heavy) and very inspiring. The packaging, the banners and displays all have that Coco Chanel touch with names such as "Boîtes à Bobos de Coco" for a first aid kit, "Coco Carbone" and so on. I also love the fact that the baskets are wrapped in chains very similar to the ones on the classic Chanel quilted handbag.














This decor is even more clever because it makes the clothes "real". Instead of presenting them as the Haute Couture pieces that they are, it presents them in an everyday life setting and makes us the witness of the models life. It shows us that these clothes can be high fashion but still rocked on a day to day basis. (Not for all of them, obviously, but you get the idea)
I'm actually LOVING the following items from the collection.







Sorry for the pictures overload but I had to add these two!






xoxx

ALAÏA

If there is one reason why I'd love to be in Paris right now it's to be able to go see the Azzedine Alaïa exhibit.



I've seen picture of it flying aroung Instagram and saw it again while I was in CDG for my layover and the only thing I wanted to do was find a way to get out of the airport to see it with my own eyes.






Azzedine Alaïa dresses are simply gorgeous, they're made to fit the woman curves perfectly and the way they are displayed at this exhibit is to die for.






if you're in Paris, you might want to go see it at the Galliera Museum before January 26th.

Le parfum HARRICANA


Mardi dernier j'ai eu la chance de faire partie de quelques chanceuses qui ont eu l'occasion de découvrir le tout premier parfum de HARRICANA Par Mariouche en exclusivité.



Je n'étais jamais allée à la boutique HARRICANA et j'ai vraiment adoré le bâtiment (qui était une ancienne banque) et la façon dont l'espace été aménagé. J'ai d'ailleurs pris quelques photos que vous pouvez voir ici.


Revenons en au sujet principal, le parfum.





Je suis une grande consommatrice de parfum, j'aime sentir bon et quand j'aime un parfum c'est l'amour fou jusqu'à la dernière goutte mais j'étais tellement loin de me douter de tout le travail qu'il y a derrière la confection de ces flacons qui ornent ma commode.


C'est pourquoi j'ai trouvé super intéressant que la présentation soit faite avec Isabelle Michaud, fondatrice de la maison de parfumerie Monsillage, et Mariouche Gagné. Ça nous permettait non seulement d'en savoir plus sur le processus qui a permit d'aboutir à la création du parfum et d'avoir le point de vue des deux femmes qui ont travaillé dessus.


Il leur a fallu des huiles essentielles venant des quatre coins du monde, un an et demi et 59 tests pour arriver à ce résultat: un parfum frais qui sent vraiment la nature et qui en plus de ça a une odeur un peu différente en fonction de la personne qui le porte.


J'ai eu la chance de repartir avec un petit échantillon mais je compte retourner à la boutique HARRICANA dès la fin des fêtes pour m'offrir le parfum qui est à 95$.
Ou peut-être un peu plus tôt pour en faire cadeau à quelqu'un.

j'adore le packaging dans lequel le parfum vient et le pot (fait à la main) de la bougie

Le parfum a été détourné en bougie & en sachet d'odeur pour placard respectivement à 65$ & 25$.


xoxx